How to Make an Explainer Video
An explainer video is a short film or video that tells a story and helps people understand a product or service. It`s a great tool for increasing brand awareness and boosting engagement, and it`s easy to make.
Getting Started with an Explainer Video
First, you`ll want to decide what type of explainer video you need. This will depend on the specific needs of your audience and your business goals.
The right video will communicate your message clearly, engage your audience, and increase sales. It can also be a great way to build trust and create brand loyalty.
Script Writing and Video Strategy
When you`re starting an explainer video project, it`s important to write a clear, concise, and engaging video script. This will help you convey the key points of your story and show off your personality.
You may also need to include a brief description of your company and services. This is especially helpful if you`re using the video as part of a larger marketing campaign or for internal communication purposes.
Your explainer video script should focus on the problem that your product or service solves and how it can benefit your customers. It should also include a call to action and a final message that encourages viewers to purchase your product or use your service.
Creating Visual Assets for your Explainer Videos
Before you can create a fully animated or live-action explainer video, you`ll need to make a variety of visual assets. These can include moving brand logos, animated characters, still images, and even live video footage. Different types of visuals require different software and skills, so it`s best to have a plan in place before you start making your video.
Animating an Explainer Video
A fully animated explainer video can be created by a team of animators or freelancers, and it can take weeks or even months to complete. The process includes planning the concept, writing a script, gathering your crew or partnering with a production agency, and then editing the finished video.
During the animation or live-action process, it`s important to think about the tone you want to use and the style of your video. A casual or conversational style is usually preferred, but you can also opt for a more formal look to attract your target audience.
Once you`ve figured out your style and tone, you`ll need to find a professional voice-over actor or actress to record the dialogue for your video. You`ll want to find someone who can recite the script well and who is familiar with your product or service.
It`s important to keep your script short and sweet, as the average internet user`s attention span is only 9 seconds. It`s also critical to choose a good script writer who can craft a message that will appeal to your target audience.
The right video length for your explainer video is around 1 minute, according to industry research. This length is enough to grab the viewer`s attention and keep them watching.
